Client
Pouch Company
Services
Design, Photography
Budget
$10.000
Brand Overview
A US-based premium hat brand known for unique, limited-edition designs partnered with us to scale its online revenue profitably. The primary goal was to drive consistent sales, maintain a strong ROAS, and expand the brand’s reach across the U.S. through Meta Ads.
Challenges
- Creative Diversification: Tested and scaled multiple creative formats—ABO, video-first campaigns, and drop-based creatives—to pinpoint high-performing visual hooks.
- Smart Budget Allocation: Deployed CBO (Campaign Budget Optimization) and Highest Volume bidding strategies to maximize conversion efficiency and reduce CPA.
- Data-Led Optimization: Focused on scaling campaigns with 4x+ ROAS while cutting underperformers weekly. High-performing campaigns like CBO | New Arrival Hats and New Drop | Hats led scaling phases.
- Retention Layer: Re-engaged previous buyers and high-intent website visitors using custom audiences and product-specific remarketing videos.
Our Approach
Before the collaboration, the brand faced:
- Inconsistent campaign profitability
- Rising acquisition costs and limited scaling bandwidth
- Underperforming creative variations that didn’t convert
Conclusion
Through strategic creative testing, precise budget control, and performance-based scaling, the US hat brand achieved $231K in revenue from $60K in ad spend, resulting in an impressive overall ROAS of 3.85x.
This case highlights how combining creative excellence with disciplined ad management can build both growth and profitability for niche fashion brands.
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