Client
Pouch Company
Services
Design, Photography
Budget
$10.000
Brand Overview
When we onboarded this US-based hat brand at the start of 2025, the goal was clear — scale aggressively while maintaining strong ROAS. The brand had a solid product lineup featuring premium and New Era–style designs, but performance was capped by inefficient ad structure and inconsistent optimization.
Challenges
- Rising CPMs in the US apparel market impacting profitability.
- Stagnant sales due to limited ad testing and weak creative rotation.
- Inconsistent cost per purchase and underutilized retargeting potential.
Our Approach
We restructured the entire Meta Ads framework — moving from scattered testing to a performance-driven setup built on:
- High-volume bid strategies to optimize delivery and stabilize ROAS.
- Data-backed creative testing around best-performing designs and regions.
- Retargeting & lookalike layering based on high-value purchase data.
- Continuous audience refreshes to avoid ad fatigue and scale efficiently.
Key Takeaways
- Efficient Scaling: Achieved over $500K in revenue with a controlled 3.68x blended ROAS, sustaining profitability throughout.
- High Ad Efficiency: Top campaigns delivered 6.4x ROAS with CPC as low as $0.31, proving strong creative resonance.
- Optimized Customer Funnel: With 261K+ landing page visits and 33K add-to-carts, the conversion flow was continuously refined for better retention and remarketing efficiency.
- Consistent Momentum: Despite ad spend exceeding $129K, performance remained stable with steady ROAS across months, supported by constant creative and audience refresh cycles.
Conclusion
Within 10 months, we turned this hat brand into a consistent performer in a competitive US market — scaling to half a million in online sales while maintaining strong return on ad spend. The brand’s success came from disciplined media buying, sharp creative strategy, and ongoing optimization rooted in data and market behavior.
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